Carrie Underwood Bottles Her Energy

Grammy award winning mega-star is the latest celeb to join the a-list vitaminwater® family

Whitestone, NY (April 17, 2008) – Carrie Underwood’s hot and Glacéau vitaminwater is just about the only thing that can quench her thirst. Carrie has been a fan of vitaminwater for quite some time and incorporates it into her overall healthy lifestyle. It only makes sense that she is going public with her beverage of choice and is excited to tell the world about this healthy partnership.

Carrie joins an impressive roster of a-list vitaminwater fanatics – including 50 cent and Lebron James – in the coveted role of official partner of the brand. vitaminwater is the fastest growing beverage in the country as people everywhere are making the switch to healthier, more functional beverages.

“I have a hectic schedule and vitaminwater really helps to keep me going,” said Carrie underwood. “I like to have a lot of energy on stage, and since vitaminwater energy happens to be my favorite flavor, I’m thrilled to have my name on it.”

Carrie is co-creating a limited-edition label for vitaminwater energy which will be available in stores this summer. The label will speak to Carrie’s passion for vitaminwater and feature fun facts that people may not know about the music mega-star. vitaminwater will be on the road with Carrie’s nationwide “Carnival Ride Tour” this spring and summer. Carrie, along with numerous other a-list vitaminwater partners, will also be featured in upcoming commercials for the brand to be released this summer.

“Carrie epitomizes what vitaminwater stands for – healthy living, great personality, natural talent and lots of energy,” said Rohan Oza, Senior Vice President of Marketing, Glacéau vitaminwater. “We’re proud to be the first brand to figure out how to bottle Carrie Underwood’s energy.”